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March 22, 2007
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New, improved but...
It seems curious in the extreme that ex-SCMP editor-in-chief Mark Clifford would choose to leave right about now. In the mail yesterday the SCMP kindly informed me they are revamping their paper and website. Doug has some more info on the changes and Brand Republic repeats most of the SCMP press release: Leading English-language daily newspaper South China Morning Post (SCMP) is gearing up to unveil a new look on Monday in a bid to bridge its print and online products. The launch comes a week after editor-in-chief Mark Clifford announced he was stepping down from the role amid a series of recent staff departures.Wouldn't Mr Clifford want to see his baby through? And is this yet another triumph of form over substance? Will changing the paper improve its content? It can't get much worse. In perhaps one of the better examples of what is wrong with the (unlinkable) SCMP.com, there is no mention of the forthcoming redesign or changes to the online page on their own website. posted by Simon on 03.22.07 at 10:40 AM in the SCMP category.
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