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July 12, 2004

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Resistance is futile

The SCMP reports on the remarkable survey of Hong Kong women that finds 11.5% of them are able to resist the constant barrage of TV, news and magazine advertisements and articles telling they are all fat beasts instead of the skinny rakes most of them really are:

Eighty-eight per cent of the respondents, aged 12 to 55, said they were so chubby that they needed to lose weight and avoid being called "pork chop" or "dinosaur"...Seventy-six per cent of the 2,206 respondents said they wanted to make themselves pretty by losing weight, and 75 per cent believed a slim figure could help boost their confidence. Half of those questioned said they wanted to be more attractive to men.

"The women we interviewed are not suffering from any overweight problem according to the standard set by the World Health Organisation. They are not fat at all."

It is nearly impossible to see a fat woman under the age of 50 in this city. That almost 9 in 10 think they are fat is a testament to the one part of the otherwise lamentable HK advertising industry's persuasive powers. It appears the concept of being too thin hasn't yet hit.

UPDATE: It turns out that South Koreans are even worse.

 posted by Simon on 07.12.04 at 09:39 AM in the




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