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March 14, 2005
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You are on the invidual archive page of Daily linklets March 14th. Click Simon World weblog for the main page.
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Daily linklets March 14th
This is a daily collection of links, some with commentary, to news stories and interesting blog posts. It will be updated throughout the day with a new timestamp for the updates. Scroll down for today's other posts.
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Comments:
Regarding your tidbit on WB DVDs in China and the line "Of course this also exposes what a rip-off DVDs and CDs are in the first place." Um, no. This price is only possible because all associated costs are at a "China level". That includes staff salaries, local replication, warehousing and logistics, marketing and merchandising, special arrangements made on royalties, and a business plan that assume operating at a loss for 5 years. posted by: spike on 03.14.05 at 12:35 PM [permalink]Fair points but I thought the major cost of such products was the "intellectual capital" i.e. the cost of producing the content. Harry Potter isn't a Chinese boy. posted by: Simon on 03.14.05 at 01:03 PM [permalink]Well, it's certainly one component, but far from the only one. You have the cost of digital mastering of the DVD, preparation of the bonus materials, the box and artwork, dubbing and subtitling, marketing and merchandising and promotion, the entire supply chain of getting the disc from the replicator to the warehouse to the store, assorted overhead (financial accounting, MIS systems, legal, etc.), taxes, royalties to the owner of the DVD copyright, royalties to Dolby labs and some profit too, of course. Probably the biggest chunk of change goes to the retailer, who on average adds a 20-30% mark-up to the wholesale cost. (HMV in HK marks up everything 35% across the board.) DVD prices probably could come down in places like the US and UK but it is impossible to replicate the kind of pricing you get in China throughout the entire supply chain. On the other hand - in the U.S., you can generally buy a 2 disc DVD set of a current hot movie for under $20 - a movie that on average cost $100 million to make (the creative element) and a similar amount to market. And you pay almost the exact same price for a single music CD, something that usually costs under $10 million to make and $10 million to market. Many of us in the home video business also shake our heads in disbelieve at CD pricing. posted by: spike on 03.14.05 at 08:17 PM [permalink]So WB is allowing you the option of paying 5 times more for a DVD than you can get on the street? What a bargain. Then again, at least maybe it will work and not have a guy walk in front of the screen like mine showed. posted by: Helen on 03.15.05 at 02:22 AM [permalink]![]() |
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