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September 03, 2004

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There are currently two methods of people earning money from their blogs. The first is to ask for it. The second is to run advertising, usually in the form of banner ads. But bloggers need to think outside the box...let's take a leaf out of our friends in the movie industry and talk about what will no doubt become the next big revenue generator in blogging: product placement. Imagine reading this from your favourite blogger:

...so there I was, sipping my Pepsi and eating my KFC. It was the perfect day to go to that fabulous family entertainment venue, Ocean Park. With my trusty Sony digital camera we drove the sleek but remarkably fuel efficent Honda...
Glenn Reynolds is clearly the leader in this game with his constant digital camera reports and reviews. Any marketer with some savvy would realise that bloggers and thier audience are "early adopters", establisher of trends and able to generate publicity for their product. It's been going on in radio for years. Most Hollywood movies involve some kind of product placement as early as the scripting stage.

All this is my way of saying I can be bought. At the moment I'm opening three product categories:

  • Beer

  • Nappies

  • Sports cars

    • Any potential sponsors are welcome to email me. I will require a working, non-returnable free sample of the product you expect me to endorse. It would help if you could write what you want me to say, just to cut down on the effort and so that I can really match my message with yours. I'm open to other product categories too. No need to be too fussy. Contact me ASAP and watch your sales jump.

     posted by Simon on 09.03.04 at 01:18 PM in the




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    Glenn Reynolds: A year in review.
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    Weblog: American Warmonger
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