I often receive emails from readers asking about the name of this blog*. The name is very deliberately "Simon World" with no apostrophe. I am no so arrogant as to think it is my world that you merely inhabit. Instead this is meant to be the blogging equivalent of Disney World, a place to entertain and challenge but without the queues, fried food and stuffed animals. You can think of it as the amusement park of my mind, brought to you via the net.

The name came about by accident. When I was first getting setup on Blogger, I had read precisely one blog. Being the impulsive type I thought it looked interesting and jumped right in. First thing they ask at blogger was for a name. I figured I'd test it out and entered Simon's World. However in a typographical mix-up the apostrophe was dropped, making Simons World. Not wanting to ruin the English grammar my schooling years had imparted, I dropped the second 's'. It was going to be a test blog, just some mucking around. I'd come up with an appropriately witty name in time, when I was ready for a real blog. I'd setup a special email account and become anonymous, adopt a nom de blog and start afresh.

That was 8 months ago. I'm stuck with the name (and dull tag line). Which is a shame as I've had several ideas since. But like any brand it's a risky proposition to change it once you've established some recognition. And with 3 readers a day I fear I'd completely drop from the blogosphere radar screen, all for the sake of a new name that shows the world how witty/learned/well read/funny I am. There's plenty I'd do differently if I was to do it all again, but that's for another day.

And just quietly, between you and me, I'm pretty darn proud of this lil' ol' place here anyway.

_{* This is a complete lie but it is far too sad to start the entry: "I wanted to tell you about the name of this blog but no one asked."}