November 04, 2003

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Fancl

There's a cosmetics firm here called Fancl who advertise incessantly on all media - busses, TV, movies, papers. What is Fancl? I am not sure the letters "n", "c" and "l" are meant to be lumped together concurrently in a word without a vowel or two. It is pronounced Fun-cull, which I personally think is one of the most offputting brand names ever, especially for a "beauty" brand.

These advertisements say a lot about the mindset of HK women. The main products are in two varities: the magic potion that will slim you to a waif; and the magic cream that will make you whiter than Michael Jackson. The ads thus consist of plenty of white background, with waif-like Chinese girls who are paler than a ghost all smiling their white toothy grins as they frolic around loving life. I imagine once the filming is finished they all collapse in a heap from all the exercise and the lack of nutrition they receive.

Then again most men can never understand the whole deal with cosmetics anyway.

posted by Simon on 11.04.03 at 11:04 AM in the




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Here's the URL for FANCL in Hong Kong
http://www.fancl-hk.com/

It's originally a Japanese company, here you can get a run-down of its history: http://www.fancl.co.jp/corporate/corp/index_enkaku_e.html

It's been in HK since 1996.

I sometimes worry that my daughter will want to turn into a "white waif", growing up here. But she seems to love sports a lot, so I hope that that the ideal of being pale and stick-like will not affect her.

posted by: vfc on 11.06.03 at 09:20 AM [permalink]




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